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Washington, D.C.
2117 E Street, N.W., Washington, D.C. 20037
"Marketing is no longer about the stuff you make, but the stories you tell." - Seth Godin Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer into a lifelong enthusiast. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors. In this workshop, you'll learn how to connect with your audience and get them to believe in your story. - Understand why storytelling is so critical to modern-day businesses and organizations - Learn how to craft an authentic brand story that inspires long-term customer loyalty - Learn actionable frameworks to help you break down and build your brand story - Learn tried-and-true techniques from narrative fiction and classic story structure to power your brand marketing
  • Start:April 15, 2021
  • End:April 15, 2021
  • Recurring
  • Where:Washington, Washington,, Not found, District of Columbia, United States, 20036
  • Phone:N/A
  • Event Type: Other
  • Ticket Price:N/A